Validate a startup idea before you build

Use this 7-day process to avoid building products nobody buys. It is optimized for solo founders and indie hackers with limited weekly build time.

7-day validation sequence

Write a one-sentence problem statement tied to a specific buyer and trigger event.
Collect at least 20 real proof points from communities, reviews, and workflow complaints.
Confirm existing spend and willingness-to-pay in your target segment.
Map the top alternatives and define one narrow competitive wedge.
Launch a fake-door page with clear offer messaging and a waitlist CTA.
Run short calls with qualified prospects focused on current behavior.
Use a scorecard and make a strict go/no-go decision.

People using bad paid alternatives today. This confirms budget and urgency.

Likes and comments from other builders who are not your customer profile.

Read the full guide and related workflows to validate faster with higher confidence.